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Everyone and Their Mother is Talking about ‘Coaching’ - What is it Really?

It will be rare to find someone who never heard "coaching" and yet it is one of the most overloaded terms today. Starting from sports coaching, tutoring or mentoring a junior professional, coaching bears a very diverse context. One common denominator though, it is about helping another person getting better at some skill.

In the professional world, coaching is becoming more common in recent years. And that is where it could use little more clarity.

Sharmin Banu, PCC

Sharmin specializes in coaching leaders and seasoned professionals develop their emotional intelligence (EQ) and leadership skills and helping them in career growth and transitions. She believes, the key to sustainable excellence is self-awareness and the ability to “search within ourselves” and align with our core values. Without this foundation, all other “how-to” training bears very little long-term value. Sharmin helps people tap into their intrinsic motivation, leading to the deeper levels of engagement essential for thriving in today’s world.
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