Just as there are people who call themselves a coach without having a certificate or credential in coaching, there are practitioners who declare they are a Mentor Coach without specific training in this emerging area of professional practice and expertise. As public awareness of professional coaching grows, so does the expectation for enjoying a quality, effective experience. How do coaches rise to this challenge in order consistently strive for both technical excellence and authentic artistry that serves our chosen clients? Mentor Coaching is one effective method and is a requirement for certain levels of credential award to occur and be maintained.